Logifuture has expanded its African presence through a new partnership with Betika, Kenya’s leading gaming operator, to launch Zoom, its flagship 24/7 virtual football product in the Kenyan market. The rollout marks another step in Logifuture’s growth across Africa and adds a new layer of always-on football entertainment for Betika customers.
The integration was completed through Sportradar’s OneFeed, allowing the product to go live with minimal technical lift and a faster time to market. According to the company, Zoom delivers more than 130,000 virtual football events every month across major leagues worldwide, creating a continuous stream of match-style content for players even during off-peak hours, weekdays, and periods when live football is limited.
One of the key features of the product is its ability to combine virtual and real football bets within the same ticket. Logifuture says this creates a smoother sportsbook experience and helps increase engagement without replacing core sportsbook activity. The company also noted that operators using Zoom have reported up to a 30% uplift in sportsbook turnover.
For Betika, the launch adds to a product mix that already spans sportsbook, casino, virtual games, crash games, and esports across several African markets. The operator said innovation remains central to how it maintains its market position, and that the Zoom launch strengthens its virtual sports offering while giving customers more choice in how they play.
The partnership reflects a broader trend across African iGaming: operators are increasingly looking for products that can keep users engaged around the clock while supporting sportsbook growth and deeper player interaction. As competition rises, virtual sports continues to stand out as a valuable content layer for brands seeking to improve retention and diversify their offering.
