The African and global iGaming ecosystem witnessed a major leap forward as Shacks Evolution Studios officially announced a strategic partnership with Jelly, a rapidly emerging creative powerhouse in the gaming development space.
This alliance represents more than a typical content partnership—it signals a mutual commitment to pushing boundaries, elevating user experiences, and shaping what the future of digital gaming entertainment will look like. With Jelly widely respected for its imaginative concepts and modern visual identity, and Shacks Evolution Studios known for its player-centric innovation, the collaboration is set to inject fresh energy into the gaming landscape.
A Partnership Built on Shared Vision
Speaking on the newly formed alliance, Esther Osifo, Growth Manager at Shacks Evolution Studios, highlighted the natural synergy between both teams:
“We aligned with the Jelly team so easily on what we both wanted to achieve as partners. It’s soothing to connect with brilliant minds and a very sound team.”
This alignment extends beyond creativity—it is rooted in a joint ambition to deliver premium, impactful content that drives engagement and elevates operator offerings across multiple markets.
Driving Innovation and Market Impact
Through this collaboration, operators can expect:
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A richer library of engaging and immersive content
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Enhanced storytelling and visual depth across titles
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Faster deployment of modern, player-focused gaming experiences
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A stronger competitive edge in the global market
Both studios bring complementary strengths to the table, ensuring the partnership is positioned for long-term impact and scalable growth.
What This Means for Africa’s Gaming Industry
At iBetAfrica, we continue to spotlight partnerships that advance the continent’s gaming ecosystem and create new pathways for innovation. The Shacks Evolution–Jelly alliance reflects the growing influence of African gaming studios on the global stage, further proving that Africa is not just participating—but actively shaping—the future of iGaming.
This partnership stands as a proud milestone and a strong indicator of the bold, collaborative future ahead.
